Do we stagnate or do we grow? This is something I have been thinking about for awhile now... Specifically the industry I am predominantly in which is nails and beauty. As a nail supplier providing one of the best brands around, I am often faced with a plethora of other things readily available on he market that I need to compete with daily. The question is just because it’s always been done that way, do I need to follow? I am not convinced that I need to, I do however feel I need to find my...
Do you know who your ideal client is?
Do you actually know who your dream client is? Or are you trying to appeal to everyone?
Defining who your ideal client is, is extremely important in any business but particularly in the beauty/nail industry.
Anxiety/stress and the nail tech...what does this actually mean? How do you deal with and manage these things?
There is a lot of anxiety and stress within the nail industry, as there is in a lot of industries, but in particular there is a specific kind of stress pertinent to our industry as a whole.
With pressure from clients wanting cheaper services, extra bling and art for free to competing with your local non standard salon.